Overall website and page speed can have a significant impact on the performance of your website. Fortunately, Google provides some helpful tools to help you better your website’s performance. These include Lighthouse and PageSpeed Insights.

With the help of these tools, you can see exactly which areas of your website you need to tweak in order to rank better. This will help you to gain an advantage over competing sites.

So, to give you a bit more insight into this concept, we’ve outlined why your business should focus on improving your page scores in Lighthouse.

Why Is Website Performance Important?

When it comes to ranking on search results pages, search engines take many factors into consideration. One of these factors is page speed. This is because page speed directly affects user experience, and bad user experience can result in a lower ranking for your page.

If your site takes a long time to load, users will most likely get impatient and click away and take their business to one of your competitors. Thus, your website will have a higher bounce rate.

However, if your website is fast and easy to use, visitors will stay longer and are more likely to return. This will indicate positive user experience and can up your Google ranking. This is why page speed and website performance is so important.

How Is Having A Good PageSpeed Score Beneficial For Your Business?

With the help of Google’s PageSpeed tool, you can easily see how your various web pages are performing. The tool analyses the page and provides performance results as well as an overall speed score.

Since there are many factors that can influence your page speed, including connection types, server performance, and the user’s internet service provider, one of the most important things to focus on is your page loading time.

Having a good PageSpeed score leads to having a higher ranking in the Google search results. This is because a good score indicates a well-performing website with good user experience. Seeing as Google values its users more than anything else, improving your website’s SEO (including speed and user experience) can have a big impact.

The tool also provides scores for both mobile and desktop versions of your page so you can ensure good mobile responsiveness. This is important as more and more searches are being done on mobile devices.

So, making sure that your web pages have good scores helps to ensure that users can easily navigate your site on any of their devices. This makes it easier for them to complete transactions or follow Call-To-Actions, which is beneficial for your business as well.

Final Thoughts

User experience is a very important factor when it comes to ranking in the search engines - and page speed is a top contributing factor of positive user experience. So, it only makes sense that focusing on overall website performance and a good PageSpeed score can help your business rank better and gain an advantage over your competitors. Contact us today to discuss how we can improve the performance of your website.

Author
Sarah D
Date
08 June 2020
Reading time
2 min read
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